Nintendo’s new direction
Nintendo President Iwata Satoru had some interesting comments to make about Nintendo. In a presentation he stated that while the company will still create video games the company needs to understand and adapt to the changing lifestyle.
Satoru made this statement, “Surely, a lot of people around the world must think ‘Nintendo is a company that is just for video games,’ about us, and I believe that there are more and more of our own employees who have begun to think like that. So, even if the fact that our focus being video games won’t be changing, I felt the need to take this occasion to say ‘Nintendo is a company that can do whatever they want’. Satoru also continued by focusing on the ideas of improving the quality of life of the consumer by fulfilling basic entertainment needs; however, he did not give any details on how Nintendo plans on doing that.
It sounds as though Nintendo plans to branch out and become more than just a company that makes consoles and games. Logically Nintendo plans to aim at some of the popular trends out today that they are not a part of such as apps. While Nintendo already hinted earlier that they don’t plan on porting their games into mobile app versions, it’s possible they could plan on creating something new to enhance the Nintendo experience via mobile apps. This is just a theory off the top of my head but with all the news we’ve heard so far it seems like this is likely the direction they will be going.
Jacob Carpenter is the writer for TSCN.TV and also a blogger under the name JSnakeC on IGN
